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Cold Email ROI Calculator

Calculate exactly how many leads, email accounts, and domains you need to hit your meeting targets. See the math behind every cold email campaign.

Currency

How many leads do I need?

Enter your desired meetings to calculate lead requirements

Desired Meetings per Month ?Set your target number of booked meetings per month. This drives all other calculations.
10
1 100
Leads Required
7,500
Unique contacts needed
Emails to Send
15,000
Total monthly volume
Daily Volume
600
Emails per day
Email Accounts
30
Sending accounts
Domains Needed
15
Separate domains
Monthly Cost
$240
Infrastructure only

Calculation Breakdown

Desired meetings: 10
× Emails per meeting: 1,500
= Total emails needed: 15,000
÷ Follow-ups per lead: 2
= Leads required: 7,500

Customize conversion rates, infrastructure ratios, and cost assumptions

Infrastructure

Emails per Account/Day ?Safe sending limit per email account per day (15-25 recommended)
20
1030
Accounts per Domain ?Number of email accounts per domain (2-3 recommended to maintain deliverability)
2
15
Follow-ups per Sequence ?Number of follow-up emails sent to each lead in a sequence (2-3 is optimal)
2
14
Sending Days per Month ?Number of business days you send emails per month (weekdays only recommended)
25
1525
Cost per Account ?Monthly cost per email sending account (includes email hosting and warm-up tools)
$8
$5$20

Performance

Emails per Meeting ?Average number of emails needed to book one meeting. Depends on your ICP, copy quality, and offer.
1,500
5005,000
Response Rate ?Percentage of emails that get any reply. Industry average for cold email is 1-3%.
1.5%
0.5%5%
Interested Rate ?Percentage of responses that express positive interest. Typically 15-30% of all replies.
20%
10%40%
Booking Rate ?Percentage of interested leads that actually book a meeting. 25-40% is typical.
30%
20%60%
INTERACTIVE

Conversion Funnel Simulator

See exactly how leads flow through your cold email funnel. Adjust the conversion rates at each stage to match your business.

Leads Contacted
Leads Contacted 10,000 Replies 30 Positive Replies 15 Meetings Booked 5 Closed Deals 1
Leads
10,000
100%
Reply Rate
30
%
Positive Reply
15
%
Meeting Booked
5
%
Closed Deals
1
%
Out of 10,000 leads contacted, you can expect 1 closed deal(s)
With an average client LTV of
$
you can expect $5,000 in new revenue

Cold Email Best Practices

Warm up new domains for 2-3 weeks before sending cold emails
Never exceed 4 emails per sequence to the same prospect
Use separate domains from your main business domain to protect deliverability
Multi-channel outreach (email + LinkedIn) can increase booking rates to ~50%

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