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Cold Email · Receipts

The proof, unfiltered.

Every screenshot below is from a live client campaign. Real inboxes, real calendars, real pipeline.

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"The return on email is the highest across all platforms. The average person gets 36 to 1 return. If you're not making at least 30% of your revenue from email, you're missing out."

Alex Hormozi
$1.4M+ Pipeline
750+ Calls booked
3,300+ Positive replies
60+ Campaigns
The Receipts

Dashboards, payments, calendars, replies. Mixed.

Real client wins. Scroll on.

Best campaign across all clients Campaign analytics: 17.1% reply rate and $242k in pipeline
FEATURED · CAMPAIGN ANALYTICS
17.1% reply rate · $242k in pipeline.
The single best campaign we've ever shipped, across every client. One niche, one offer, one sequence, held above 17% for the full window. The kind of numbers that pay for the engagement many times over.
Latest campaign · August 2026 Campaign analytics, August 2026: 3,516 sequences started, 8.56% reply rate from 301 replies, 70 opportunities worth $210,000
LATEST · AUGUST 2026 · CAMPAIGN ANALYTICS
8.56% reply rate · 70 opportunities · $210k in pipeline.
The most recent campaign we've run, July 26 through August 28, 2026. 3,516 prospects sequenced, 301 replies, and 70 of those turned into opportunities worth $210,000. Still live, still climbing.
3,516 sequenced 8.56% reply rate 301 replies 70 opportunities $210,000 pipeline
instantly.ai / campaign
Campaign analytics: 3,245 sequenced, 3.2% reply rate, 49.04% positive reply rate, 51 opportunities worth $153,000
POSITIVE REPLY · PIPELINE
$153k in pipeline · 51 opportunities.
3,245 sequenced, 104 replies, and 49% of those a yes. 51 opportunities worth $153,000 from one campaign.
instantly.ai / campaign
Campaign analytics: 7.93% reply rate, 38.89% positive reply rate, 7 opportunities worth $21k
REPLY + POSITIVE
7.93% reply · 38.89% positive.
227 contacted, 7 opportunities worth $21k. Nearly 4 in 10 replies a yes.
instantly.ai / campaign
Campaign analytics: 946 sequenced, 6.34% reply rate, 25% positive reply rate, 15 opportunities worth $45k
REPLY + OPPORTUNITIES
6.34% reply · $45k in opportunities.
946 sequenced, 60 replies, 15 opportunities worth $45k. One in four replies a yes.
instantly.ai / pipeline
Campaign dashboard showing $78k in pipeline generated
PIPELINE
$78k in pipeline generated.
Tracked from first reply through booked discovery call.
instantly.ai / pipeline
Campaign showing $57k in pipeline generated in 7 days
7-DAY PIPELINE
$57k in pipeline · 7 days.
From campaign go-live to first booked meetings, in a single week.
instantly.ai / campaign
Campaign showing a 10.68% reply rate
REPLY RATE
10.68% reply rate on a live campaign.
2x industry benchmark. Copy iterated until the numbers moved.
instantly.ai / overall
Overall analytics showing a 4.14% reply rate
OVERALL ANALYTICS
4.14% reply rate across all sends.
Aggregate across every active campaign on this client's workspace.
instantly.ai / campaign
Campaign with 5.94% reply rate
REPLY RATE
5.94% reply rate · sustained.
Held above 5% for 6+ weeks. Deliverability protected the whole way.
ios · cal.com notifications
Phone screenshot showing 10 booked Cal.com meeting notifications (names redacted)
ios · instantly notifications
Phone screenshot showing Instantly new sales opportunity notifications (email addresses redacted)
calendar · august 2026 · month view
Jun's August 2026 calendar, booked out with Digital Coffee sales calls from cold email, prospect names blurred
OUR CALENDAR · AUGUST 2026 · LATEST
Our own calendar this month, booked out with qualified sales calls.
August 2026, every "Digital Coffee" is a qualified sales call that started as a cold email. Prospect names blurred for privacy. The density is the story.
calendar · may 2026 · month view
Jun's May 2026 calendar booked wall to wall with Digital Coffee calls, attendee names redacted
OUR CALENDAR · MAY 2026
Our own calendar, booked wall to wall.
One month, nearly every slot a booked "Digital Coffee" call. Attendee names blurred for privacy. The density is the story.
gmail · positive reply
Positive cold email reply from a prospect: I'd be interested to learn more.
POSITIVE REPLY
"I'd be interested to learn more."
Asked for a day and time straight away.
gmail · positive reply
Positive cold email reply from a prospect: If you only pay on results, I'd be happy to chat.
POSITIVE REPLY
"If you only pay on results, I'd be happy to chat."
A COO replying with their buying criteria.
gmail · positive reply
Positive cold email reply from a prospect: I only work with lead providers on a % of conversion.
POSITIVE REPLY
"I only work with lead providers on a % of conversion."
Straight into commercial terms.
gmail · positive reply
Positive cold email reply from a prospect: Interesting timing actually.
POSITIVE REPLY
"Interesting timing actually."
Asked exactly how the intent signals work.
gmail · positive reply
Positive cold email reply from a prospect: Let me know if you want to chat this week.
POSITIVE REPLY
"Let me know if you want to chat this week."
Straight to scheduling.
gmail · positive reply
Positive cold email reply from a prospect: I have forwarded this on to one of my colleagues.
POSITIVE REPLY
"I have forwarded this on to one of my colleagues."
Passed up the chain by a head of department.
gmail · positive reply
Positive cold email reply from a prospect: Sure I'm curious, your automated cold outreach is good.
POSITIVE REPLY
"Sure I'm curious, your automated cold outreach is good."
A founder asking for pricing and ROI details.
gmail · positive reply
Positive cold email reply from a prospect: The signal-intent side is interesting.
POSITIVE REPLY
"The signal-intent side is interesting."
A founder and CEO asking about targeting.
gmail · positive reply
Positive cold email reply from a prospect: Yes would love to have a chat. Anytime today.
POSITIVE REPLY
"Yes would love to have a chat. Anytime today."
Same-day availability offered.
gmail · positive reply
Positive cold email reply from a prospect: Can you let me have some more detail on this please.
POSITIVE REPLY
"Can you let me have some more detail on this please."
Short, direct, ready for the follow-up.
gmail · positive reply
Positive cold email reply from a prospect: Can you give me another TLDR on how it works?
POSITIVE REPLY
"Can you give me another TLDR on how it works?"
Interested if it's performance based.
gmail · positive reply
Positive cold email reply from a prospect: Sounds interesting! I'd be up for a chat.
POSITIVE REPLY
"Sounds interesting! I'd be up for a chat."
Asked for times the following week.
gmail · positive reply
Positive cold email reply from a prospect: Would definitely be up for a chat.
POSITIVE REPLY
"Would definitely be up for a chat."
Asked what the calendar looks like.
gmail · positive reply
Positive cold email reply from a prospect: Yes, I would be interested.
POSITIVE REPLY
"Yes, I would be interested."
Five words. That's the whole reply.
gmail · positive reply
Positive cold email reply from a prospect: Happy to explore.
POSITIVE REPLY
"Happy to explore."
A group CEO replying personally.
gmail · positive reply
Positive cold email reply from a prospect: A video would actually be great! Feel free to send it over.
POSITIVE REPLY
"A video would actually be great! Feel free to send it over."
A co-founder opting into the async pitch.
gmail · positive reply
Positive cold email reply from a prospect: I'd be happy to chat and hear more.
POSITIVE REPLY
"I'd be happy to chat and hear more."
A founder asking for times next week.
gmail · positive reply
Positive cold email reply from a prospect: That does sound interesting. Book in with me.
POSITIVE REPLY
"That does sound interesting. Book in with me."
Sent straight to their own booking link.
gmail · positive reply
Positive cold email reply from a prospect: Let's definitely talk sometime.
POSITIVE REPLY
"Let's definitely talk sometime."
Busy fortnight, still asked to schedule.
gmail · positive reply
Positive cold email reply from a prospect: Sure
POSITIVE REPLY
"Sure"
One word is all it takes.
gmail · positive reply
Positive cold email reply from a prospect: It's always worth a chat.
POSITIVE REPLY
"It's always worth a chat."
A CEO booking around annual leave.
gmail · positive reply
Positive cold email reply from a prospect: I do the same man. Let's connect next week?
POSITIVE REPLY
"I do the same man. Let's connect next week?"
Replied with their booking link. Link redacted.
gmail · positive reply
Positive cold email reply from a prospect: What does pricing look like please?
POSITIVE REPLY
"What does pricing look like please?"
A managing director talking numbers.
gmail · positive reply
Positive cold email reply from a prospect: Okay, let's talk. I have two opportunities for you.
POSITIVE REPLY
"Okay, let's talk. I have two opportunities for you."
Asked for a 45-minute intro call.
gmail · positive reply
Positive cold email reply from a prospect: I know it's an automation. I am replying because we should talk.
POSITIVE REPLY
"I know it's an automation. I am replying because we should talk."
The copy got called out, and it still worked.
gmail · positive reply
Positive cold email reply from a prospect: Do a vid. I'll take a look, promise.
POSITIVE REPLY
"Do a vid. I'll take a look, promise."
A CEO promising eyes on the pitch.
gmail · positive reply
Positive cold email reply from a prospect: Sure, feel free to send the video!
POSITIVE REPLY
"Sure, feel free to send the video!"
Frictionless yes.
gmail · positive reply
Positive cold email reply from a prospect: Send me breakdown please
POSITIVE REPLY
"Send me breakdown please"
Straight to the details.
gmail · positive reply
Positive cold email reply from a prospect: Thanks Jun, send through info and vid.
POSITIVE REPLY
"Thanks Jun, send through info and vid."
By name, with a green light.
gmail · positive reply
Positive cold email reply from a prospect: Show me you know me, then we'll talk.
POSITIVE REPLY
"Show me you know me, then we'll talk."
A founder setting the bar. Challenge accepted.
gmail · positive reply
Positive cold email reply from a prospect: Feel free to send the video.
POSITIVE REPLY
"Feel free to send the video."
Open to a commission agreement.
gmail · positive reply
Positive cold email reply from a prospect: Send me your video please and I will take a look.
POSITIVE REPLY
"Send me your video please and I will take a look."
Simple opt-in to the async pitch.
gmail · positive reply
Positive cold email reply from a prospect: Ok yes, shoot me a quick video.
POSITIVE REPLY
"Ok yes, shoot me a quick video."
Wants costs and the long-term proposition.
gmail · positive reply
Positive cold email reply from a prospect: Yep a quick video would be ideal.
POSITIVE REPLY
"Yep a quick video would be ideal."
Low-friction yes.
gmail · positive reply
Positive cold email reply from a prospect: What are the monthly fees/costs
POSITIVE REPLY
"What are the monthly fees/costs"
Pricing question, buying signal.
gmail · positive reply
Positive cold email reply from a prospect: Ok send me a video and costs please.
POSITIVE REPLY
"Ok send me a video and costs please."
A founder and CEO, time-poor, still replied.
gmail · positive reply
Positive cold email reply from a prospect: I'm open to a chat.
POSITIVE REPLY
"I'm open to a chat."
Laid out exactly the deal they'd take.
gmail · positive reply
Positive cold email reply from a prospect: Thanks for the video, and for making it personally.
POSITIVE REPLY
"Thanks for the video, and for making it personally."
Two sharp diligence questions back.
gmail · positive reply
Positive cold email reply from a prospect: Yes pls, thanks
POSITIVE REPLY
"Yes pls, thanks"
A decorated founder replying in four words.
gmail · positive reply
Positive cold email reply from a prospect: The first time in 20+ years a cold email has got me to respond.
POSITIVE REPLY
"The first time in 20+ years a cold email has got me to respond."
Twenty years of deleting cold email, one reply.
gmail · positive reply
Positive cold email reply from a prospect: A breakdown would be great!
POSITIVE REPLY
"A breakdown would be great!"
Asked for times and dates for a catch-up.
gmail · positive reply
Positive cold email reply from a prospect: Sure, can you shoot over a quick vid please.
POSITIVE REPLY
"Sure, can you shoot over a quick vid please."
A co-founder opting in.
gmail · positive reply
Positive cold email reply from a prospect: u can send a video
POSITIVE REPLY
"u can send a video"
Casual yes, real pipeline.
gmail · positive reply
Positive cold email reply from a prospect: Sure happy to see it!
POSITIVE REPLY
"Sure happy to see it!"
Instant green light.
gmail · positive reply
Positive cold email reply from a prospect: I'll be okay for an introductory meeting this week.
POSITIVE REPLY
"I'll be okay for an introductory meeting this week."
Offered a full day of open slots.
gmail · positive reply
Positive cold email reply from a prospect: Convince me otherwise. Happy to hear your pitch.
POSITIVE REPLY
"Convince me otherwise. Happy to hear your pitch."
A skeptic opening the door.
gmail · positive reply
Positive cold email reply from a prospect: I tried to book, but it says no available time slots?
POSITIVE REPLY
"I tried to book, but it says no available time slots?"
The calendar was too full for a prospect to get in.
gmail · positive reply
Positive cold email reply from a prospect: Always worth a discussion!
POSITIVE REPLY
"Always worth a discussion!"
Sent their mobile with it. Number redacted.
gmail · positive reply
Positive cold email reply from a prospect: Feel free to show me a video.
POSITIVE REPLY
"Feel free to show me a video."
Clear scope on what they'd buy.
gmail · positive reply
Positive cold email reply from a prospect: Please send a written breakdown or PDF
POSITIVE REPLY
"Please send a written breakdown or PDF"
A co-founder and CEO asking for the detail.
gmail · positive reply
Positive cold email reply from a prospect: Ok send me the video
POSITIVE REPLY
"Ok send me the video"
Four words to a next step.
gmail · positive reply
Positive cold email reply from a prospect: OK, send me your video.
POSITIVE REPLY
"OK, send me your video."
Short, polite, in.
gmail · positive reply
Positive cold email reply from a prospect: Happy to arrange a conversation. Monday morning work for you?
POSITIVE REPLY
"Happy to arrange a conversation. Monday morning work for you?"
Proposed a slot in the first reply.
gmail · positive reply
Positive cold email reply from a prospect: Happy to have a chat. What's your availability next week?
POSITIVE REPLY
"Happy to have a chat. What's your availability next week?"
Asked for slots straight away.
gmail · positive reply
Positive cold email reply from a prospect: I'm happy to work on a results basis.
POSITIVE REPLY
"I'm happy to work on a results basis."
Decades in business, still replied to a cold email.
gmail · positive reply
Positive cold email reply from a prospect: Yes let's talk!
POSITIVE REPLY
"Yes let's talk!"
Sent their booking link back. Link redacted.
gmail · positive reply
Positive cold email reply from a prospect: Let's have a call, please book a meeting for this week.
POSITIVE REPLY
"Let's have a call, please book a meeting for this week."
A CEO pushing for the same week.
gmail · positive reply
Positive cold email reply from a prospect: I'm interested, but the timing is not now. Let's stay connected.
POSITIVE REPLY
"I'm interested, but the timing is not now. Let's stay connected."
A future deal on the record.
gmail · positive reply
Positive cold email reply from a prospect: Thank you for the message, let's chat.
POSITIVE REPLY
"Thank you for the message, let's chat."
Offered two same-day windows.
gmail · positive reply
Positive cold email reply from a prospect: What's your fee, and what would be the process?
POSITIVE REPLY
"What's your fee, and what would be the process?"
Straight into the offer details.
gmail · positive reply
Reply from prospect: I'm interested in hearing more
POSITIVE REPLY
"I'm interested in hearing more."
Real prospect, real reply. Sender email redacted for privacy.
gmail · positive reply
Reply from prospect: Your outreach has been interesting, I'm all ears
POSITIVE REPLY
"Your outreach has been interesting. I'm all ears."
"Send the video over." Qualified prospect, next step locked.
gmail · positive reply
Reply from prospect: Would love to chat
POSITIVE REPLY
"Would love to chat. Friday or Monday works."
A founder replying personally, mid-week, offering specific times.
gmail · positive reply
Reply from prospect: happy to chat, available next Tuesday at 4pm
POSITIVE REPLY
"Happy to chat. I'm free next Tuesday at 4pm."
Offered a specific time slot right in the first reply.
gmail · positive reply
Reply from prospect: you have my attention, let's meet
POSITIVE REPLY
"You have my attention. Let's meet."
Prospect sent over their own booking link. Link redacted.
gmail · positive reply
Reply from prospect: the uniqueness of your outreach caught my attention
POSITIVE REPLY
"The uniqueness of your outreach caught my attention."
A co-founder and COO replying personally. Name redacted.
gmail · positive reply
Reply from prospect: I'd be honored to accept your offer for a custom AI agent
POSITIVE REPLY
"I'd be honored to accept your offer."
Ready to get started on a custom AI agent build.
gmail · positive reply
Reply from prospect: interested if it's performance based
POSITIVE REPLY
"Interested, if it's performance based."
A real buying question, not a brush-off.
gmail · positive reply
Reply from prospect: this sounds interesting, I'd like to learn more
POSITIVE REPLY
"This sounds interesting. I'd like to learn more."
Asked specifically about the workflow and the playbook.
gmail · positive reply
Reply from prospect: send it over, what type of agents do you build for salespeople
POSITIVE REPLY
"Send it over. What can you build for sales?"
Asking what we can build for their sales team.
gmail · positive reply
Reply from prospect: out of office but let me know a good time to connect
POSITIVE REPLY
"Out of office, but let's find a time to connect."
Even on PTO, the prospect kept the conversation alive.
gmail · positive reply
Reply from prospect: sure, contact details shared (redacted)
POSITIVE REPLY
"Sure, let's talk."
Said yes and handed over a direct line. Contact info redacted.
gmail · positive reply
Reply from prospect: I've been seeing your emails, let's chat
POSITIVE REPLY
"I've been seeing your emails. Let's chat."
The prospect came back warm and opened the door himself.
gmail · positive reply
Reply from prospect: sure, open to hearing more
POSITIVE REPLY
"Sure. Open to hearing more."
Short, fast, and a clear green light.
gmail · positive reply
Reply from prospect: sounds cool, send more info
POSITIVE REPLY
"Sounds cool, send more info."
No friction. Straight to wanting the details.
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